A business-to-business (B2B) sale is one where one company sells products or services to another company rather than directly to the customer (B2C sales). These transactions can be with partners, distributors, suppliers, or clients.
Common examples of B2B sales:
- Organizations that provide professional services (social media marketing) to companies
- Businesses that provide digital/software services to companies
- Companies that produce/distribute raw materials to manufacturing companies
Business-to-business sales representatives engage corporate buyers through strategic sequences and specialized sales methods.
Often, B2B sales representatives are responsible for making and answering sales calls, managing sales emails, setting meetings, delivering product demos, answering objections, identifying pain points, and solving problems.